Introduction:
i. Why Pinterest Is a Great Place for Product Research
How to Spot Early Pinterest Trends Before Products Become Popular
- When a product becomes popular, it is easy to find it. The actual opportunity is to discover it before the majority of individuals know about it. This is where Pinterest comes in as a tool, as people search for ideas, think about buying something, and save items they might want to buy again in the future.
ii. Pinterest Trends and Shopping Trends
- Pinterest has features to show you what people are buying and what they’re searching for. You can view what people are searching for, what they are saving and other ways that can guide you to products on the Trends platform. The shopping trends section can assist you in locating what products are becoming popular.
iii. Finding Products With Lower Competition
- When it comes to selling stuff online, blogging, and affiliate marketing, the target isn’t only to get something that’s popular. The idea is to discover a product that will be popular without it being too competitive.
1. Understand What Makes a Product “Viral”:
- If a product is popular, there are certain indications that people are beginning to become interested. You may begin seeing it in numerous searches on Pinterest; folks may be saving it or clicking on it. It could be a new trend.
i. Popularity Does Not Always Mean Opportunity
- Being popular doesn’t necessarily mean it’s a good opportunity. When there is competition, a product that is already all over the place might be in demand, but there will be a lot of competition. An improved opportunity is a product that is becoming more popular. Has not yet reached its best.
ii. Identify the Beginning of a Trend
- Consider looking for products, instead of the highest point of a curve.
iii. Questions to Ask About Product Demand
- Scan for popular Products to find the best deals.
- When asked about what is popular, ask:
- Is people’s interest in the product increasing?
- Is there search for the product related to people?
- Do users store anything related to the product?
- Are many producers beginning to discuss the product?
- Is there a problem that this product addresses?
- Will they still need to purchase the product in a month?
iv. Identify Fads and Potential Products
- Here are some questions to consider in determining whether a product is a fad or may have great potential.
2. Use Pinterest Trends to Find Rising Demand:
- “Pinterest Trends is a great place to begin searching for products that are trending. Search for keywords. Get an idea of the popularity over time. Pinterest allows you to easily compare keywords.”
i. Start With Broad Product Categories
- Start with a category like Home Decor, Storage, Kitchen, Beauty, Fashion, Fitness or Technology Accessories. Next, check out searches on specific products.
ii. Explore Specific Products
- For instance, if you type in Home Decor, you might view items such as desk organizers, minimalist decor or storage solutions.
iii. Analyze Growing Keywords
- Analyze keywords to determine which are becoming more popular.
iv. Compare Keywords, Not Just Products
- Suppose you are researching desk accessories. You could compare terms such as:
- desk organizer
- minimalist desk organizer
- wooden desk organizer
- acrylic desk organizer
- cable management box
3. Check out Pinterest Shopping Trends:
- Pinterest Shopping Trends is a very handy resource to help you find products that are gaining popularity. It’s not about what people are viewing, but what they are purchasing! Shopping trends can be filtered by various factors, such as category, buyer and popularity, etc.
i. Use Shopping Trends to Find Products
- This will provide you with information to assist in determining which products are the best to purchase.
ii. Explore Growing Product Categories
- For instance, if there is a category of products that is becoming popular, you can browse through that section of products to discover what is making the products popular.
iii. The Product Research Strategy
- The important strategies are:
- Category growth
- Product discovery
- Keyword research
- Competition analysis
- Content creation.
iv. Follow the Research Process
- The important thing is to look at the category, then the products, the keywords and then the competition.
4. Look for Products Appearing Across Multiple Trends:
- Some of the indicators for a successful product are: if the product is popular in more than one trend.
i. Example of a Product Across Multiple Trends
- For instance, if a reusable water bottle is being featured in fitness content, travel content, office setups, wellness boards and minimalist lifestyle content, then it’s a clear indication that the product is going to be popular.
ii. Reach Multiple Groups of People
- It’s not just one group of people that may want the product—it’s lots of different groups.
iii. Analyze Product Appeal
- On the data side, this simply translates to having an appeal for the product.
iv. Look for Products That Fit Multiple Trends
- Look for products that fit in the categories such as:
- Product and lifestyle
- Product and aesthetic
- Product and problem
- Product and seasonal demand
v. Identify Products With Multiple Opportunities
- A product that is in more than one category could be more popular than a product in one category.
5. Study Saves Instead of Only Looking at Views:
- It’s possible to thrive on views, yet a more crucial sign is saves when exploring products on Pinterest.
i. Saves as a Sign of Interest
- Pinterest says that saves are a sign that someone is interested in a product.
ii. Analyze Views and Saves
- When considering a product, ask:
- Is anyone viewing it or saving it?
iii. Identify Products With Growing Interest
- A product that is getting saves and more searches is one to pay attention to.
6. Determine products to solve problems:
- One of the products to advertise is not always the sexiest or funniest. These are the ones that deal with solving problems.
i. Examples of Problem-Solving Products
- Examples include:
- Storage solutions
- Organization products
- Travel accessories
- Kitchen tools
- Workspace accessories
- Cleaning tools
- Pet accessories
- Phone accessories
ii. Search for Problems People Are Solving
- Consumers looking for answers on Pinterest are typically problem solvers.
iii. Search for Problems Instead of Popular Products
- Don’t just search for “popular products, search for problems people are solving.
iv. Example: Small Kitchen Storage
- For instance, by typing in the words Small Kitchen Storage, one might discover items such as organizers, stackable containers or space-saving accessories.
v. Discover Products Before They Become Popular
- This strategy can enable you to get access to products before they grow popular.
7. Use Pinterest Predicts to Find Emerging Trends:
- Pinterest Predicts can also be useful to identify trends that are just beginning. By observing billions of searches and interactions, Pinterest can gauge what is going to be popular.
i. Study Trends Before Acting
- The bottom line is not to “rush to trend” but to study the trends and use them as a basis.
ii. Find Products Related to Emerging Trends
- If Pinterest is seeing a trend developing, ask:
- What are some of the products that could be sold to participate in this trend?
iii. Example: Interior Design Trends
- For instance, if there is an interior design trend, people may wish to purchase items that match the trend, such as a decorative item, light, furniture accessories, or fabrics.
iv. Turn Trends Into Product Research
- This translates to a product research opportunity.
8. Check the Competition Before Choosing a Product:
- Fashion does not make for an opportunity.
i. Analyze Competition
- Before promoting a product, look at how much competition there is.
ii. What to Check on Pinterest
- Search Pinterest for the product and look at:
- What is the number of other people who are promoting the product?
- How good the current material is,
- What is the content of their search terms? The context of the search terms.
- If you have a lot of affiliate links or reviews.
iii. Find a Specific Angle
- When there is already a lot of good-quality publishers promoting the product, you may need to find a more specific angle.
iv. Example: Desk Organizer
- For instance, to promote the Best Desk Organizer, you can promote the Best Desk Organizer for Small Home Offices.
v. Create Differentiated Content
- This makes differentiated content even more relevant.
9. Validate the Product Outside of Pinterest:
- No, Pinterest is the place to validate a product.
i. Check Other Sources
- After you’ve discovered a product that sounds like it could be of interest, see if anyone is talking or buying it elsewhere. Review, ratings, search activity and competitor listings.
ii. Confirm Genuine Demand
- You are looking for evidence that the interest on Pinterest’s real and not just a fad.
iii. Product Validation Formula
- The simplest form of product validation is:
- The more people are interested in something on Pinterest, the more they search for it, the more it’s available, the more affordable it is, and the more that people want it, the stronger the opportunity.
iv. Proceed With Caution
- If you can’t see many of these signs, proceed with caution!
10. Make Content The Trend Will Have Already Reached:
- One of the benefits of being an early adopter is the time.
i. Competition Increases With Popularity
- When everyone is promoting the product, it can get really competitive.
ii. Types of Content to Create
- When you notice a product gaining popularity, make content such as:
- Product guides
- Comparison articles
- Best product lists
- Gift guides
- Problem-solving tutorials
- Product reviews
- Pinterest Pins
- Affiliate buying guides
iii. Pinterest for Visual Product Discovery
- Pinterest is an excellent platform for visual product discovery, and the shopping platform will assist in the discovery and purchase of products.
11. Develop a “Simple Scoring System for Products”:
- To make your research more objective, you can provide each product with a score.
i. Five Product Scoring Categories
- Use five categories:
1. Trend Growth — 25 Points
- Has the interest in search increased?
2. Save Activity — 20 Points
- Is there any content being saved?
3. Competition — 20 Points
- Are markets still fairly open?
4. Buyer Intent — 20 Points
- Is there a problem that the product is supposed to address? Satisfy a desire?
5. Profit Potential — 15 Points
- Does the product have price or commission potential to make it worthwhile?
ii. Product Score of 80 or Higher
- If the product has a score of 80 or higher, it may be a possibility.
iii. Scoring System Limitations
- But it doesn’t mean the product will be popular. It assists you in making a better decision.
Conclusion:
- The key to making money with a trend is to get in before the trend.
i. Avoid Researching Only Popular Products
- The most important product research error is researching very popular products.
ii. Look for Early Demand Signals
- The better approach is to look for indications of demand.
iii. Research Pinterest Trends and Competition
- Track keywords, follow shopping trends, review saves, check for trends, research products and shoppers and compare competition with Pinterest Trends. Once you have found the opportunity, test it with market signals before developing content.
iv. The Goal
- The goal is simple:
- Once everyone finds out about the product, don’t be the last person to go for it. Know how to find the demand before it has peaked!
v. The Advantage of Early Product Research
This is where early product research on Pinterest can help you out.
