Introduction:
i. Finding Profitable Products Without Paid Tools
- Finding products doesn’t need to be costly or require expensive research software or paid analytics platforms. You can get free signals from Pinterest alone that will assist you in understanding what people are looking for, saving and thinking about buying. A product-research system can be built without investing in premium tools by using search suggestions from Pinterest, competitor analysis, product analysis and basic tools for calculating profitability.
ii. Understanding Audience Interest
- This can be particularly helpful for affiliate marketers, bloggers, ecommerce newcomers and content producers, as they base their content on audience interest instead of assumptions.
What Makes a Product Profitable on Pinterest?
i. Demand, Buyer Intent, Competition and Profit Potential
- It’s not just a product that gets views that becomes a profitable Pinterest product. It should have some demand, buyer intent, not too much competition, good visuals and enough profit/commission potential.
ii. Traffic and Purchasing Interest
- For instance, a product could have thousands of searches. If people don’t buy it, you make little money. Another product might have an audience, but higher interest in purchasing and higher commissions.
iii. Research Products Using Multiple Signals
- So, make sure to research products by using signals, but not just on popularity.
iv. Strong Product Opportunity
- A basic structure is:
- If Demand + Buyer Intent + Product Appeal + Profit Potential = Strong Product Opportunity, then why not? So, why not, when Demand + Buyer Intent + Product Appeal + Profit Potential = Strong Product Opportunity?
1. Start With Pinterest Search Suggestions:
i. Pinterest Search Bar
- Pinterest’s search bar is one of the free research methods.
ii. Product Niches
- Put in a keyword for your niche, for example:
- Home decor
- Fitness accessories
- Kitchen gadgets
- Beauty products
- Travel accessories
- Christmas decorations
- Fashion accessories
iii. Search Suggestions
- Pinterest can suggest words that users can use to refine their searches. These tips can be a great way to uncover the topics that individuals are discussing on the platform. Pinterest also provides topics and search refinements when users search for ideas.
iv. Problems, Interests and Product Categories
- Rather than picking a product, apply these suggestions to determine problems, interests and product categories.
- For instance, typing the word “desk” will bring up results like desk organization, small desk accessories, desk setup or home office products.
2. Use Pinterest Trends for Free Product Research:
i. Pinterest Trends
- One of the valuable free tools that Pinterest users will find is Pinterest Trends.
ii. Analyze Search Queries and Shopping Trends
- You can use Pinterest Trends to analyze the trends in search queries and shopping trends. Trends over time, behaviour, related searches and shopping categories can be studied, depending on the region and features available.
iii. Product Categories
- Begin with a product category; then one specific product.
iv. Compare Product Categories
- For example, compare:
- There is a difference between Christmas ‘decor’ and Christmas tree ‘ornaments’ and Christmas table ‘decor’.
v. Direction of Interest
- Please pay attention to the direction of interest, and only the highest number. A category with a rising interest level can warrant greater interest than one with a declining interest level.
vi. Normalized Trend Data
- Because the Pinterest trend data is normalized, these graphs should be used to compare interest levels and to see trends or patterns and not as real counts of searches.
3. Check Shopping Trends:
i. Shopping Trends
- When Shopping Trends is available in your area, check out Pinterest to find products that may have potential.
ii. Trending Product Categories
- Pinterest offers data around the most popular product categories, such as performance data, related products, categories similar to, related searches, and some demographic data.
iii. Buyer Interest
- This can help you transition from:
- “Individuals are involved with this issue”
- to:
- Clients may be interested in products in this category.
iv. Traffic Does Not Mean Sales
- That’s significant because traffic doesn’t mean sales.
4. Learn Popular Pins Without Taking Them as References:
i. The Following Pins are :
- Explore Popular Pins
- Product Types
- Visual Presentation
- Colors
- Titles
- Keywords
- Problems Being Solved
- Content Formats
- Price Ranges
- Lifestyle Applications
ii. Understanding Market Demand
- You aren’t plagiarizing another creator’s Pin. Rather than that, you’re studying the market to learn how to present your product in a way that catches their eye.
- A demand signal can be useful if a lot of successful Pins are consistently appearing with the same type of product.
5. Look for Products That Solve a Specific Problem:
i. Products That Address a Problem
- It’s easier to sell a product when it addresses a problem.
ii. Kitchen Product
- Notice the distinction between:
- “Kitchen product”
iii. Space-Saving Kitchen Organizer for Cabinets
- Space-Saving Kitchen Organiser for Cabinets.
- The second description tells about a problem and a solution.
iv. Identify the Problem
- When looking for products:
- What is the issue that this product addresses?
v. Identify the Target Audience
- Who needs it?
vi. Understand the Reason for Searching
- What is the reason for looking for it?
vii. Show Product Use Visually
- Can I show how it is useful in a visual way?
- Pinterest is very visual, which means that products with before/after photos, tutorials, comparisons, organization ideas, and lifestyle photography can benefit them.
6. Examine Seasonal Demand:
i. Seasonal Product Demand
- Some products can be profitable due to a surge in demand during specific times, like:
- Christmas decorations
- Wedding accessories
- Valentine’s Day gifts
- Back-to-school product
- Summer travel accessories
- Halloween decorations
- Gardening products
ii. Pinterest Trends and Seasonal Interest
- Pinterest Trends is a great way to get a sense of trends and know when they come into effect. Pinterest also offers information on the cultural ‘Moments’ to give users insight into how interest evolves.
iii. Research Products Before Peak Demand
- The secret is to find out about products before everybody else begins to find them.
7. Check Product Prices:
i. Manual Product Price Research
- Do not require a paid pricing database.
ii. Compare Multiple Marketplaces and Retailers
- After discovering a product category, compare the prices by manually navigating through multiple markets or retailers.
- Product Price Information
- Realistic Price
- Average Price
- Highest Common Price
- Shipping Cost
- Potential Affiliate Commission
iii. Product Price and Conversion
- A product that makes a $5 commission could make a lot more sales than a product that makes a $25 commission.
- But do not select the product just because of its cost. Conversion can be applied to costly products.
8. Calculate Basic Profit Potential:
i. Affiliate Marketing
- Calculate promoting a product.
ii. Estimated Earnings
- For affiliate marketing:
- The estimated earnings are the product price multiplied by the commission rate and the expected sales.
iii. Example Calculation
- If the product is sold for $50 with a 6% commission, for instance, then the commission earned would be 6% or $3.00.
- $50 × 6% = $3 commission per sale
iv. Estimated Commission From 50 Sales
- If the number of sales is 50:
- $3 × 50 = $150 estimated commission
v. Factors Affecting Actual Earnings
- This is an example, not a sure thing. Make certain that actual earnings will rely on the clicks, conversion rate, the commission terms, refunds and much more.
9. Evaluate Competition:
i. Product Keyword Research
- Just because there is demand, it doesn’t mean there is high opportunity.
- Use your product keyword in Pinterest’s search. Notice the number of hits.
ii. Competition Level
- Ask:
- Are thousands of Pins coming out?
iii. Successful Brands
- Is there a leveling effect from successful brands? Is there a “brand winner” effect?
iv. Smaller Creator Engagement
- Is the trend going to be more smaller creator engagement or less?
v. Finding a Better Angle
- What’s a better angle?
vi. Long-Tail Keywords
- Can you narrow down to a more specific long-tail keyword?
vii. Niche Audiences
- If you find a niche audience, you can still find a competitive product to work with.
- For example:
- “Storage box”
- Could become:
- Bedroom under-bed storage boxes.
viii . Content Opportunities
- Content opportunities can be found within specific audiences.
10. Determine if Product is Attractive:
i. Visual Product Appeal
- Pinterest is a primarily visual site, and product presentation is key.
ii. Products That Are Easy to Show Visually
- Good candidates tend to have a characteristic that is easily conveyed in a picture or clip, like:
- Home Organization Products
- Fashion Accessories
- Beauty Tools
- Kitchen Gadgets
- Fitness Equipment
- DIY Products
- Room Decor
- Gift Ideas
iii. Product Pins
- Pinterest itself says it’s a place where people find inspiration and product Pins can provide information like price and availability.
iv. Organic Marketing Potential
- If you can’t think of something so hot about the product that it will sell organically, then it might be more difficult to market organically.
11. Test Before Committing:
i. Product Research and Profitability
- A product or product idea does not always go together with a profitable outcome based on the research phase.
ii. Build Pins Around the Product
- Build Pins around the main product idea and experiment with variations.
- For example:
- Pin 1: Product benefits
- Pin 2: Problem-and-solution format
- Pin 3: Product comparison
- Pin 4: Gift idea
- Pin 5: How-to-use content
iii. Monitor Impressions, Saves, Clicks and Conversions
- Monitor impressions, saves, outbound clicks and eventually conversions, if available, through analytics.
iv. Find the Best Product and Content Angle
- The objective is to find which product/content angle generates the response.
Common Mistakes to Avoid:
i. Choosing Products Only Because They Are Trending
- Most often, the mistake made is to opt for certain products because they’re “in trend. A trend can be talked about, but it doesn’t sell.
ii. Ignoring Costs
- Another error is not accounting for costs. Results may vary due to shipping, refunds, commissions, product quality/pricing.
iii. Marketing Products Because Others Are Marketing Them
- Don’t market products just because other people are marketing them. Your research should reveal the rationale for the product’s appropriateness for your audience.
iv. Judging a Product by One Pin
- Lastly, don’t “judge a book by its cover. Different keywords, images, titles and content angles can perform greatly differently when it comes to Pinterest performance.
Final Thoughts:
i. Finding Products Without Paying for Tools
- Yes, products can be located on Pinterest without paying for tools, if you use the platform’s data wisely. These can all be used to learn about shifting interest, popular topics, competitive insights, and manual price and commission research to give a rough estimate of financial potential.
ii. Combining Multiple Signals
- The best solution is to take a combination of signals rather than one.
iii. Increasing or Stable Demand
- Find products that have either increasing or stable demand, little to moderate competition, high visual appeal and reasonable profit potential.
iv. Testing Products With Different Pin Formats
- Then test those products in the Pin formats and measure.
v. Structured Product Research Process
No software required to get started. Starting with a Pinterest account, trend data, careful observation and a spreadsheet, a structured research process can be used to find products to test.
